Package Design: Cosmetics Firm

When it comes to a physical product or item, at some stage it will need to be packaged.

Whether you need a clean-release label on food and beverage packaging or packaging for new, top-of-the-line cosmetic products…

Client: Cosmetics Firm

Scope: Line-wide Package Design

An industry-known cosmetics firm approached us, looking for a simple, elegant, and iconic design for a new series of products. The design needed to work well upon a multitude of box shapes and sizes, and mock-ups were required for presentation.

Customer Needs

Develop an iconic, tasteful design

Create a design that would accommodate their full line of product

Tek Solutions

With our package design, we wanted to engage the customer’s other senses, since, as packaging for cosmetics and perfume, there would be residual scents emanating from the product.
To to the olfactory input, we knew that sight and touch were within our remit.

Our designers envisioned the boxes crafted from soft-touch coated stock, which would be soothing and enticing to touch, we then added the design elements of the brand name and diamond icon with the sheen of a spot-varnish, and raised white accents, making the entire package a sensory experience
that a buyer would not want to put down.

Our color palette remained simple, elegant, and understated; a neutral grey, with black and white accents.

Result: Our design was received with unanimous approval from the product pitch team and placed into their presentation for consideration of going into production.

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