Brand Identity: Body / Jaded Assassin

We believe attentive brand design, inspired by the values and objectives of your consumer, is the key to creating a successful brand identity that forges a bond between your product and your clientele.

Our collaborative approach to the creative process delivers custom retail & product packaging design focused on creative production techniques.

Scope: Brand Identity / Logo Design

Health & Fitness apparel company, Body Assassin contacted Tek Solutions about coming up with a new logo – or more accurately, new logos – which would be used for their various lines of exercise apparel. They had also spun off a new women’s line, called Jaded Assassin, and wanted some logos for that line as well.

Customer Needs

Develop new logos

Incorporate: swords, tribal designs, and Asian design motifs

For Jaded Assassin line, something slightly less aggressive: Mythological symbolism, and Asian designs

Tek Solutions

We approached this assignment, well… like assassins; directly and with our objective always in sight. Knowing that the client wanted as many “empowering” design elements to be used together, like making a good sword, it was just a matter of balance.

Result: Even though multiple design motifs were superimposed over one another, the client saw that as putting strength upon strength, and once they saw one completed, wanted more of the same.