Brand Identity: Spruce Hill Farms

We believe attentive brand design, inspired by the values and objectives of your consumer, is the key to creating a successful brand identity that forges a bond between your product and your clientele.

Our collaborative approach to the creative process delivers custom retail & product packaging design focused on creative production techniques.

Scope: Logo and Signage design

A Private, residential Community, wanted a new logo to be used for their signage, website, and other marketing literature.

Customer Needs

Develop a new logo

Incorporate the 50-year-old original logo into the new design

Highlight the fact that it is a rural, forested location

Tek Solutions

Incorporating the cabin, which was the original logo, and its inclusion being a strict criteria, we placed it within the setting in which it naturally belonged; a woodgrain, tree- lined backdrop.

Simplicity, an unassuming nature, with a touch of polish, was what we strove to achieve, as the community wanted to maintain a welcoming, airy, yet “not-too-rustic” look.

Result: The cabin placed at the start of the logo, is the same design element used by this community for generations, with the name crisply burned into a background of polished wood, all leading seamlessly to a wooded treeline. This design was well-received and utilized throughout that community.

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