Brand Identity: Jess’ Cookie Exchange

We believe attentive brand design, inspired by the values and objectives of your consumer, is the key to creating a successful brand identity that forges a bond between your product and your clientele.

Our collaborative approach to the creative process delivers custom retail & product packaging design focused on creative production techniques.

Scope: Logo design

A Holiday Cookie Exchange, upon its 10 Year Anniversary, planned a gala event. For the festivities, they wanted to produce a recipe book, engraved drinking glasses, and other items to include in gift assortments for their guests. However, they needed a brand identity with which to tie it all together.

Customer Needs

Develop a new logo which will function as book logo, drinking glass wraparound etch, and more.

Produce a photography backdrop, banner, recipe book (we handled that as well)

Tek Solutions

Branding a community event takes a more personal approach. We wanted something that looked classy, but with a lighter touch. The client agreed, as she wanted it to look professional, yet personal. To that end, we came up with a friendly logo, and added the elegant touch of snowflakes – not merely white, but golden, upon a dark background.

Result: The client loved the new look! Possessing a completely fresh branding, resplendent upon the recipe booklet, glassware and Instagrammable photography backdrop, not only did the 10th annual gala go better than any year prior, but it set up the event for new heights for years to come.