The goal of building your website isn’t just to offer customers your products and services.
Our goal is to create user experiences that translate into action helping grow your business.
Scope: website re-design / development, creative design, copy-writing, custom event badge quoting system
Premier Printing Solutions is a commercial Labels, Packaging, and Printing company that was in the market for a website rebuild. Premier has experienced prolonged growth over the last 5+ yrs and literally outgrew their original website. We sat down with Premier and began a kickoff session and put a plan together.
Because of exponential business growth, Premier had to showcase new products and services quickly – the current site was outdated and did not have a Content Management System (C.M.S) in place – they were managing content for a large data set manually. We also found they had no website traffic analytics in place and had no idea of the amount of traffic coming to the site.
We immediately recommended standing up an open source C.M.S. (WordPress) on a testing server (L.A.M.P.) to begin the new build-out the user interface / experience (UI / UX). This allowed us to showcase a brand new theme, instantiate database assets, and redesign / rebrand the site into a responsive and modern look, while offering the scalability that was desperately needed.
Build a scalable platform for desktop and mobile devices
Allow edits / additions to be made by in-house staff
Create a custom badge quoting system
Have the site rank better in Google
Redesign and reconfigure graphics and theme
WordPress Content Management System (C.M.S.)
Theme Re-Build / Customization
Full Content Generation (graphics + copy)
Develop a custom event badge request for quote system
User Interface (UI) and User Experience (UX) rebuild
Result:
With the new website built and launched Premier Printing Solutions is enjoying positive results. The in-house sales team has taken advantage of the new content management system (C.M.S.) which has allowed them scale-up product and service offerings on-the-fly. The custom Event Badge Request for Quote system has helped position Premier far ahead of the competition by offering new categories such as Drink Tickets and Specialty Badges using a simplified User Interface (U.I.).