Package Design: Label FX

When it comes to a physical product or item, at some stage it will need to be packaged.

Whether you need a clean-release label on food and beverage packaging or packaging for new, top-of-the-line cosmetic products…

Client: Label FX

Scope: Hanging Package Design

Have you ever been on your way somewhere and were embarrassed to find your clothing had lint, dirt, or pet hair on it? The producers of “Not Just For Lint” certainly hoped so, as they were looking to market their “Travel Sheets” to fill that niche.

What was required was a pocket-sized package, which would have a hang-tag, so as to be sold as an impulse item near the cash-register.

Customer Needs

An eye-catching, yet simplistic, pocket-sized package design

Inclusion of a removable hang-tag

Tek Solutions

The first thing we did was to think of the scenario one might find themselves in need of a lint-remover sheet. The most probable would be on one’s way to somewhere or something important; social event, job, interview, etc… and that became the focus of our design.

However, that led to the next aspect which we suggested to the manufacturer; why not create a more “personalized” experience with the consumer? Why not make a “men’s” and “women’s” version of the product/package? A simple unisex design was possible, but certainly a woman would be more likely to purchase it if it showed a woman on the package. The same went for a man; make him look good, place him in a tuxedo, and appeal to his self-image.

That idea was accepted and we then produced the two versions of the packaging; similar, yet different.

Result: The product(s) went to market and did very well as an impulse-purchase item for the manufacturer.

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