Our collaborative approach to the creative process delivers custom retail & product packaging design focused on creative production techniques.
We believe attentive brand design, inspired by the values and objectives of your consumer, is the key to creating a successful brand identity that forges a bond between your product and your clientele.
Scope: Logo design
signFX, a custom sign company wanted to update their logo, as they were also implementing an overhaul of their website. They wanted something that served the form and function of a sign; that is, to be clear enough to be instantly readable and recognizable, yet possess something eye-catching and “FX” enough to be worthy of the name.
We let those guidelines be our north-star, as we explored several avenues and off-roads of design. While doing this, multiple ideas began to merge together at a crossroads; being exactly what the client desired.
Result: With an exciting new logo acting as a masthead for their renewed venture, signFX now utlize it across-the-board; on their new website, promotional materials, employee shirts, and more. The positive feeling behind the new company ID has helped provide a renewed sense of business optimism.